One of the top 3 reasons why people don't buy: They just don't 'get it'.

It turns out the best way to sell complex high-value services isn’t an hour-long sales pitch (... at which point the client's eyes have glazed over and they request you send a proposal and you never hear from them again). 

For example, to sell complex IT services, I used a live tortoise as Attention Wizardry to explain the problem and present the solution in an easy-to-understand way. This 'pattern interrupt' closed 8/10 deals in under 20 minutes with ZERO price resistance.

If you want your phone ringing (or your inbox pinging) with enquiries from people who've already concluded that your product or service is just what they're looking for, then you should definitely be using ‘lumpy’ mail - old school Attention Wizardry!

I've created hundreds of lumpy mail campaigns (sending a toy 'parachute man' is a favourite).

WHEN DONE RIGHT ‘lumpy’ mail is difficult to beat for breaking through the noise, getting someone's undivided attention, bringing your offer to life AND 'demonstrating' why someone should buy what you've got.

Webinars can be a great way to market your services and generate sales BUT only if you can get the people who register to actually show up!

Whilst it's true that webinar attendance rates are at an all time low, you can buck the trend by adding an ingenious registration confirmation page to your webinar funnel that uses this ‘Sliding Doors’ GIF as a pattern interrupt.

This Attention Wizardry turns ‘interest in attending’ into a ‘commitment to attend’, and has generated 30% higher attendance rates AND conversions.

People are universally attracted to money.

That's why money makes great Attention Wizardry!

When you give people some money (even 'funny money') it will often - as my grandma used to say - 'burn a hole in their pocket' and they'll give you much more money back, by buying your stuff.

I've created many super successful marketing campaigns by giving money away ... including my somewhat famous ‘half-dollar bill promotion’ that gets meetings with previously ‘unreachable’ or non-responsive people.

Like a lot of professionals, many accountants don't want to come across as 'salesy'.

So for them, I developed the ‘bowler hat presentation’.

It makes selling superfluous, edutaining people into becoming clients in as little as 7 minutes into a first meeting.

If you don't like ‘sales’ (or just want sales to happen easier AND faster) then maybe you could benefit from an edutaining sales presentation created around a powerful 'dimensional metaphor' and pattern interrupt that does the selling for you.

The #1 way to increase sales (and win the business without encountering price resistance) is to have a phenomenal answer to this question: "What's your USP?"

Better than an answer is a demonstration using Attention Wizardry - like this business card example. Made from used cereal boxes with pen and ink lettering, a hand-drawn caricature of the CEO and a real penny stuck on ... for a 'cost reduction' consulting firm.

Handing over this 'quirky' business card cleverly dramatised their Unique Selling Proposition and helped double closing rates on 5-figure projects.

After I discovered some actual scientific research about the dopamine-inducing effect even just thinking about doughnuts can have on the brain ...

I started using dougnuts in my Attention Wizardry - turns out they make pretty hard-to-resist 'lead magnets'!

One of those campaigns - The 'Doughnut Challenge' - creates what can only be described as a feverish response.

(People love telling other people about it and the word-of-mouth effect can double an already double-digit response rate!)

After using Neuro Linguistic Programming to study the decision-making psychology used when spending ‘big money’ ... I concluded that there was no place for a (death by) PowerPoint presentation in high-ticket sales.

Instead, I've devised a process for creating entrancing pattern interrupts ... like the ‘tea-pot pitch’.

These presentations are perfect for CEO-to-CEO sales, enabling CEOs to close deals with flair AND get C-suite referrals without even having to ask for them!

Sometimes we need a whole new level of Attention Wizardry!

Like when you want to get your marketing message into the hands of a decision maker BUT there’s a mailroom or executive assistant you must get past first.

That's why I created my infamous ‘blackmail’ campaigns.

Not just unignorable - these 'unconventionally' creative promotions get to the intended recipient untouched, every time.

Could you win the business (or investment) if you met your dream client (or investor) at a networking event today? Or if you found yourself sitting next to them at a wedding this weekend?

Over the last 30+ years, I’ve used Attention Wizardry to created hundreds of ‘elevator pitches’ for every conceivable product and service.

My own ‘apples presentation’ draws crowds at networking events and has literally generated clients in a 7-floor elevator ride!

'The money is in the follow-up'. That's true. BUT ‘chase’ some people up too much and you’ll just chase them away, so I devised a brand new way to follow up.

Instead of (yet another!) email, DM, or phone message, you can use this Attention Wizardry: send a baby's rattle and the ‘no-hard-feelings' letter.

This edutaining campaign defuses follow-up tension, gets stalled sales back on track and has even won back deals the competition had already signed up!